Strategy with soul.
Culture with purpose.
Work that moves people and the bottom line.
About
Us
Founded in 2018, So Driven is a strategy agency built for purpose, passion, and progress — where culture meets commerce and strategy moves people. We partner with brands, nonprofit organizations, and cultural institutions to create strategies, partnerships, and programs that don't just check boxes; they hit different. From marketing plays to community moves, we create work that resonates. And when partnerships are done right, they don’t just make noise—they build momentum, drive conversions, and create connections that last.
Rooted in a culture of creativity, purpose, and collective momentum, So Driven exists for the game changers and visionaries committed to rewriting the rules. We don't just consult, we motivate and activate with intention to build work that resonates and drives results.
Whatever the brief, our work is built to spark conversation, shift culture, initiate conversion, and build legacy.
In a time when access and equity are still not guaranteed, So Driven bridges the gap. We offer not only insight, but also infrastructure for practical next steps. Our approach is hands-on and collaborative, making sure that what we build together truly matters.
Our
Story
Our Founder
Tamika Hall, founder of So Driven Consulting, has cultivated and leveraged strong relationships across industries—unlocking unique insights and opportunities along the way. A strategist, storyteller, community leader, and culture builder, she's led partnerships and activations with some of the world’s most recognizable brands. From lifestyle innovators and hospitality leaders to multi-million-dollar education platforms and global sportswear giants, she’s been the architect behind content and campaigns that successfully merged strategy with cultural impact and redefine how brands connect with community.
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